As technology advances, the trends it comes with continue to seep into and impact almost every industry; the events industry being no exception. Even in such a dynamic trade such as events, the digital age is rapidly evolving and reshaping how events are both planned and delivered. Here are 3 tech trends that are expected to impact the events industry this year.
Chatbot Technology
Artificial intelligence (AI) is becoming one of the most relied upon technologies in the world. Between Siri, Alexa, and Google Home, AI is rapidly advancing to make our lives easier and more convenient. According to events company Polite, artificial intelligence is set to become an even bigger trend in the event management industry this year through the use of chatbots.
Chatbots for events are used to conduct conversations with site visitors, provide customer service, and answer FAQ regarding the event. They can answer common questions promptly, keep in contact with attendees, and provide information as requested.
Chatbots are not just easy to implement but are also proven to be extremely effective. They provide real-time communication with attendees, correctly answer questions, and share updates without all of the complexity of an event app. Chatbots are an event technology that saves time, money, and resources for event organisers.
Virtual Reality Experiences
One tech trend that has certainly made an impact on the events industry is virtual reality. Virtual reality (VR) is one of the most hyped-up technology tools we have seen in a very long time. Event professionals are jumping on the trend of VR and realising the potential of VR in transforming their events.
VR completely takes over the senses of those using the headset. VR enables remote spectators to experience the event as if they were there themselves – it offers event organisers unparalleled engagement and concentration in comparison to a standard video or spoken presentation. Today, VR introduces the potential of obtaining an entirely interactive experience for a guest from their chosen seat at an event.
In the future, VR is expected to evolve and change live events completely, by removing the need for physical attendance by guests. This will mean more guests who wouldn’t normally be able to attend due to the limitations of cost or location, will be able to participate in live events.
Project Mapping
Project mapping is an experienced created with the use of projectors. Generally speaking, projectors cast images and visuals onto flat screens. However, project mapping allows projectors to light up any surface and turn regular objects and structures into 3D interactive installations.
Project Mapping allows event organisers to entirely transform any space with new design elements. The mapping is a visual illusion that can be cast on any object – from cars to buildings, to stages and empty spaces. The purpose of projection mapping is to provide an intensely engaging experience for attendees, with visual stimulation. The mapping uses technology to manipulate lighting into varying spaces to allow for interactive 3D displays.
Project mapping is a tech trend that provides an alternative to art installations or interactive displays. Project mapping is relatively cheap and can turn a basic object or space into an engaging experience for a brand or company to provide for their guests. It’s expected that project mapping will quickly become a popular experiential sensory marketing strategy this year.