This year’s 94th Academy Awards was another dynamite glam event, where stars showcased some of the hottest jewelry and fashion trends that are shaking-up 2022. In attendance, were some absolutely stunning De Beers and Tiffany’s jewelry pieces, as donned by Lupita Nyong’o and Rachel Zegler, respectively.
The subject of diamonds is particularly relevant to Millennials right now, with more than 2.5 million weddings projected by year’s end. According to The Knot Research & Insights, even despite the pandemic, 2022 will be a banner year. “Our data indicates that we should expect 2.6 million weddings in 2022 compared to 2.2 million average US weddings pre-pandemic.”
With this important milestone for Thirty-Somethings comes a girl’s best friend: diamond rings and jewels. Given all of the fake rocks in today’s market, it’s important to know what to look for. Synthetic stones can look especially convincing to the untrained eye.
High-tech is making this a snap because machines can measure the authenticity and even origin of jewels. Sarine Technologies is a big player in the diamond industry, offering the world’s most accurate gemstone authenticity and grading system that helps protect your investment.
The company’s sophisticated 3D scanning technology is so sensitive, they can even differentiate between natural, and modern artificial diamonds. This is not possible with most scan tech. You don’t want to end up paying a real diamond price for a lab grown, moissanite or cubic zirconia stone.
The company’s scanners are so good, in fact, that they have relegated the GIA 4Cs standard to the dustbin of history. The legacy GIA system depends on inspection by eye, which is completely subject to personal interpretation. Today, lasers measure the chemistry and physics involved with a gemstone’s consistency and qualities.
How do you make sure you have the precious stone of your dreams? A Shopper can walk into a jeweler’s and ask for a Sarine report, which authenticates and properly eGrades the jewel, so you know exactly what you’re paying for. If it’s a piece of inherited or secondhand jewelry, you can just directly ask the company’s laboratories to do your 4Cs report.
You will learn if your jewel is natural, lab grown, or fake. The extended 4Cs grading analysis will be guaranteed accurate–no more compromises.
With tighter budgets and greater awareness, the market segment requires, perhaps, more information than in the past when it relates to authenticity? How can a buyer know where the jewelry came from? After all, Millennials are concerned about e that center on sustainability.
Eva Hopkins is completing her MBA program in northern California. When asked about her opinions on fellow Millennials, she told us that the diamond question is a little different from previous generations.
“I think that we’re more concerned about our spending and the future. Pretty fair to say, ‘though, that most of us want a real diamond someday. For me, maybe more than one!” she laughs.
According to an article on Credit Donkey, “To be clear, millennials aren’t anti-diamond. But unlike their parents, they’re much more conscious of exploitative labor practices and environmental impact.”
Sarine solved both of these concerns with help from some heady computer science we have all heard of from virtual currencies like Bitcoin. The blockchain is an immutable, distributed ledger documenting the origin and changes of anything uniquely identifiable.
Sarine uses blockchaining to forensically fingerprint and verify the ID of any stone, and then chart its course from the mine, all the way to your ring, pendant, necklace or earring.
Not only can you know exactly what it is that you’re getting, but you know its exact origin as well—and you can rest assured that a Sarine diamond comes from a legitimate, approved mine that complies with labor laws and environmental protection.
Technologies like Sarine’s are helping consumers get their money’s worth, while ensuring the ethical provenance of their precious gemstones. Just as important, Sarine make the stone nostalgic and even more infused with meaning.
Provenance and the journey add a personal touch and story to a gems as it’s passed down to future generations. That’s a beautiful thing, worthy of a real, natural diamond.
