Estée Lauder has entered a partnership with the Indian fitness model, Harman Sidhu to promote its makeup products among the target audience in India. The American brand is expanding its customer base in the Asian subcontinent and they are reaching out to social media influencers for this purpose.
Recently, they have collaborated with Harman Sidhu after seeing her growing popularity on different social media platforms. And it is the second time that the American brand, Estée Lauder has partnered with Harman Sidhu for spreading awareness about their products to more number of people in India.
Harman Sidhu, known as Harman Fitness Mommy enjoys great popularity on different social media platforms. The reason for this is her great dedication towards her health and inspirational content to other mothers or to-be mothers. On social media, Harman has huge popularity which is increasing continuously due to her strong work ethics.
She shares fitness videos with her followers regularly and she especially targets the mothers who find it challenging to meet their fitness goals in life. Normally, Harman Sidhu doesn’t choose to promote products easily because she doesn’t want to lose the loyalty expressed by her followers in her.
Due to the Quality Products produced by Estée Lauder in all its makeup products, Harman Sidhu has joined hands with it to introduce their amazing products in India. Earlier, when Estée Lauder joined Harman Sidhu for promoting its products, it received a positive response. And the US brand also hopes to get a lot of popularity again in India after partnering with Harman Sidhu.