Going digital at your agency is not only about the tech. Don’t just rely on digital marketing alone. Your organisation will have to learn and adapt new digital skill sets every time. But this won’t work till you don’t have results to back it up. One of the biggest mistakes agencies are doing is adopting digital as it’s a trending thing not because it makes total sense. You have to decide for yourself what your agency actually needs.
Experiment! You need not jump into digital marketing. Try direct mail, cold emailing. Sometimes old school strategies work better. Once you gain some foot in the market you can make a shift from these unpaid strategies to the paid ones.
Remember you need to keep looking out for the most effective tools for your company & clientele. Take help of NYC SEO Services if you are lacking in some talent or need more help. You can’t simply keep doing stuff clients do not respond to. Take note. Through the trial and error, discover the right cocktail for your clients. To help you determine the right path following are some strategies:
1. Basic things first, clients are looking to grow their business and earn more profits. They do not really care for the technical jargons or the new technology that has hit market if it doesn’t lead to more sales. So you need to deliver and sell results! What you have leaving the tech aside, sell that. Don’t sell what isn’t required.
2. Client is the first consideration. When you are ready with a new product or technology, list down your clients and their needs. Customised approach towards creating packages will help you and the client.
3. Do not go berserk at once. Add one service to the portfolio at one time. Go one by one while figuring out the best way to deliver. Take into account your ability. If you can handle it, Great! But if you can’t you have to decide whether you want to hand it over to a white label partner instead. Same applies to other digital marketing services like Google Ads or Facebook ads. Just remember- One at a time! It is about delivering value and not just services. Here is to your flourishing agency!