Most businesses struggle with creating an online presence. They underestimate the reality that in this digital age, your customers are online. In 2019, for instance, there were 3.8 million searches on Google. These searches were conducted each minute to find information about a local business. No doubt, the online space is a valuable tool for any business that seeks growth. But, unfortunately, most companies don’t know where to start when it comes to utilizing the opportunities online.
Johnny Serian is the founder and owner of a Marketing agency called Digital Diver 360. He has an extensive record of helping companies scale to six figures and beyond. Read on to learn how Serian is helping both small and large businesses with their online presence.
Starting Out
After completing school at Ramapo College for Marketing in 2017, Serian immediately pursued his dream of becoming an entrepreneur. He worked with several companies and helped them with their social media marketing. However, while working with other companies, he realized there was a gap in the marketing niche. He realized that businesses struggled with building an online presence and that most firms were willing to pay someone else to handle their online presence.
Serian saw the need for online marketing for small and large businesses. As a thought leader, he pursued the space in the niche, and in just one year, he had over two dozen businesses that he was able to help. Serian took his idea in marketing and watered it into a tree that’s now a fully operational marketing agency.
Helping Businesses with their Online Presence
Currently, Serian has helped multiple clients, both small and large businesses, create marketing funnels that helped them successfully reach their target market. The marketing funnels make the buying process genuine and non-invasive.
So far, he has worked with some of the biggest names in the industry like Lithia, Paul Miller, Prestige, Ray Catena. Serian has generated over $11,565,000 in ad revenue. He increased food & beverage services monthly sales by 205% to $300k. He also revamped an online Brand and generated over $85k in new sales in the second month. Serian has done all of this and more. Serian’s company Digital Diver 360 is actually one of the fastest-growing marketing agencies in New Jersey and was named the #1 content creation team within the Tri-State area by Disrupt Magazine.
Serian states that having an online presence increases consumer awareness and helps strengthen your brand by building credibility. In addition, since customers are likely to research your product or service before making a purchase, they will naturally expect to find you online. It’s essential, therefore, that your brand should appear within search results, and it’s even more important that it ranks highly.
What would happen if customers can’t find you online? Most likely, they will question the reliability and legitimacy of your company. Having an online presence communicates professionalism as it allows you to showcase your expertise and stand out from your competitors.
A website is a valuable place to provide clients with helpful information. A sleek, user-friendly design can help connect a business with its audience by exemplifying your personality and brand voice. There’s no forgetting the value of having a social media presence. Social media sites are a valuable platform for engaging with consumers, building a relationship with them, and guiding them through the buying process. Additionally, it would be helpful to monitor the stories circulating online about your brand so that you can manage your public reputation.
Serian helps companies that lack an online presence achieve exponential growth. He provides tailored services to his clients that always result in higher than average returns. You can learn more about what he does from his site. Also, be sure to connect with him on Instagram.
