ENGELSINN is readying itself to be a pioneer like Tiffany & Co. in the online luxury and jewelry market.
What better than the world getting closer with the help of the internet today, where products from brands across all the countries in the world can be brought only with a simple tap or click? Well, the internet has definitely paved the way for many brands and businesses to reach their target audience and even beyond that across continents and helped them reach their name in each corner of the world, such ease and accessibility it gives to brands and customers both. The world is aware of the most luxurious, opulent and the legendary jewelry brand called Tiffany & Co. and how over the years they have gained recognition so massive that other brands take them as a case study for their growth. Tiffany & Co. have shown what adaptability is and has inspired many different brands to follow the same. To grow like them and someday achieve a status similar to them, a Germany-based online jewelry store called ENGELSINN came forward with its unique products last year in April and today are one of the leaders in the online luxury and jewelry market.
As soon as Tiffany & Co. realized the boom of the online world, they became the pioneers in making efforts to utilize the online marketing space to further grow their brand. Taking the cues from them, ENGELSINN did the same and spread their wings across the social media platforms to gain more momentum for themselves and increase their reach across mediums. Following the path of Tiffany & Co., ENGELSINN fully utilized the various online marketing strategies, planning and enhanced their interaction and engagement across Instagram to be more open to reviews, queries and feedback. The German brand has also made use of IGTV’s and videos for showcasing the best jewels from their collection and attracting more people.
It was said that Tiffany & Co. ranked highest in engagement and responsiveness across social media, and taking inspiration from the same, ENGELSINN, put more focus on paying the utmost attention to their customers and followers and emphasized on responsiveness, considering it to be at the core of a highly successful social intelligence campaign or program.
Tiffany & Co. has also been a market leader in designing their online purchasing process. To not make the online shopping experience anymore tedious ENGELSINN have also tried to make user experiences on their Instagram page or their website, www.engelsinn.de, accessible and user-friendly.
One of the reasons why a huge brand like Tiffany & Co. have remained a market leader for years is because they do not hesitate from evolving and innovating. The same can be said for ENGELSINN, which within a year imprinted its name in the celebrated list of online jewelry stores as they kept on innovating and today with their tireless work, great team and exclusive designs of accessories and jewelry have shown the potential to be a leader like Tiffany & Co. making a global presence.
Instagram: @EngelsInn