Pinduoduo has announced a global expansion of brands. It wants the brands to build not just regional brands but escalate to Global brands. Experts suggest that PDD’s sister company Temu is going to benefit greatly from the move.
The benefit to Temu is being predicted considering its stronghold in China. It is believed that Temu has good relations with the Chinese market and its supply is smooth. The long supply chain of Temu is believed to be its strength.
Temu was launched in September 2022. It is going to take advantage of PDD which is listed in Nasdaq. Thanks to PDD, it will have an advantage of eleven million suppliers from across the globe.
For a brief time, Temu secured top spot for Android shopping apps in the US in September. It currently sells a wide range of products from Apparel, Homeware to Pet care products. In total, there are fifteen categories of consumer products. Head start in securing quality products makes a huge difference when it comes to grabbing the market. Temu has that edge.
The Strength Of Global Network
The system built by Pinduoduo relies on retrieving information about all walks of the market. It provides premium products to the consumers. The early access to these products means that companies could help brands discover their potential globally.
It is an exciting opportunity for the brands to position themselves globally. After all, the list of PDDs suppliers is a who’s who of quality product and service providers from across the globe.
Quid Pro Quo Of Market
The golden rule of the market is to build a symbiotic relationship between vendors. This opportunity feels like a healthy opportunity for vendors across the globe to position themselves on a global market.