The Man Behind Your Favourite Music’s Cover: Lubino Michael

Lubino Michael is an Artistic Director from France. The 33-year-old works closely with Canadian artists, and directs as well as creates covers of songs for artists all over the world. He is the man behind many graphic and digital media in streaming.

Lubino spent 5 years studying Graphic Design in communication. Thanks to his skills, experience and English-speaking connections he was able to do collaborations from Paris to Canada.

He found major inspiration in cinema. The specific visual identity communicated via cinema struck a chord with Lubino, the posters, banners and other elements of cinema played a big role in propelling him towards graphic design.

Everyone gets their share of struggles in life, and Lubino is no different. Graphic design is a very important field, yet continues to be little known among the masses. Graphic design is a big part of the behind-the-scenes in the field of communication, to ensure that everything is smooth in the final product, graphic designers have to work within strict deadlines, and do things as efficiently as possible, all the while remaining in shadows.

Lubino manages to deal with problems through virtues of patience and determination. He is always open to collaborations in order to make his activity known to international artists.

Currently, Lubino Michael is the artistic director for the Canadian singer “Kandy K” and their future projects are in preparation. He plans on working with other international artists as well, and to move to Canada to set up his projects. He is a very versatile individual, previously, Lubino was a music producer, and he plans to relaunch himself in the field.

Lubino has a strong personal and professional code which he advises to the upcoming talent, “Be patient and be a perfectionist. Be irreproachable, and make sure to believe in what you do. Be resilient in face of problems, and believe in your goals to live your dreams.”.