Two American multinational retail corporations, Amazon and Walmart, have united together to develop small traders and corner stores in India. Both corporations have been facing criticism from the small traders since their launch in the country.
But now the heat against Amazon and Walmart in the form of protests has put both the American retailers on the same track. Amazon and Walmart have organized two separate events recently which were focused on helping and supporting the SMEs.
Earlier, the Confederation of All India Traders (CAIT) and Rashtriya Swayamsevak Sangh (RSS) started Swadeshi Jagran Manch to promote SMEs and address e-commerce companies. CAIT and RSS have blamed the big e-commerce companies to affect the business of offline traders and retailers. To deal with the issues faced by the SMEs in India, the chief executive officer of Walmart, named Judith Mckenna, responded to the situation and said that the company is going to implement a plan called Walmart Vriddhi Supplier Development Program. This program will provide business-related training to more than 50,000 SMEs in the country for the next five years.
Amazon India has also made an alliance with the Confederation of Indian Industry (CII) for making partnerships with MSMEs and SMEs in India. Currently, there are more than 550,000 businesses that are selling their products on Amazon India. Few of them are small businesses.
Last year in December 2018, Amazon had launched the first edition of Amazon Small Business Day. It made a collaboration with Walmart and CII to bring many initiatives in the future for the development of SMEs. Small businesses can take workshops knowledge, roadshow and e-commerce training from Amazon.