Cleveland “Fly As Day” Jones has shared several ways entrepreneurs could connect with their consumers in order to build stronger loyalty foundation. According to the head of the Celebrity Brand Ambassadors for Mammoth Labs, brand loyalty should come instinctually and one can take an example of strong brand loyalty between sports clubs and fans to understand this. Fly As Day added that entrepreneurs should exercise a lot of care in revealing various things to their audience.
It is important for brand owners to have an authentic voice that is required for ensuring the real stake of fans in the products that a company represents. The next thing that he has stressed upon is the integration of technology into the marketing of different products. Cleveland “Fly As Day” Jones has highlighted that becoming more tech-literate helps to reach a wider audience with ease. The best option is to make use of mobile marketing to gain the attention of consumers through their mobile phones.
In today’s society, almost everyone makes use of a smartphone, it has become a lucrative option to reach consumers with ease. In addition to this, technology has made it possible for every brand owner to know about the improvements consumers seek in daily life activities. Apart from this, businessmen and entrepreneurs can take feedback from their consumers on different social media platforms by reading their reviews, studying & understanding analytics.
In the sports world, it is important for a sports brand to have a clear understanding of the outer space in which it is entering. Entrepreneurs responsible for a brand should focus on gaining the attention of their fans on positive grounds. Only then, it becomes easier for a brand to build strong loyalty with their consumers.
