Raiden from Albuquerque, New Mexico was a little boy with many dreams. He was brought up by his single mother. When he was a kid he used to mow lawns, paint garages, and did few chores to earn money here and there. As a kid, he learned the importance of money. He did not come from a privileged background. Raiden Ruiz saw struggle first hand. His journey is what built him.
He lost his mother at a young age, he knew that he had to do something if he wanted to become successful. So, he turned to sports, he played football. Raiden attended John Adams Middle School before West Mesa High School. With the help of his coach James Palacios and his team, Raiden Ruiz received a scholarship from New Mexico Highlands University to play football. Raiden discovered his love for rugby there are went on to play for the University of New Mexico and then the Denver Black Dragons.
Raiden Ruiz fought his way through his young life. He completed his Bachelor of Arts at 21, Master of Arts at 23. Then he earned commission with the New Mexico Army National Guard at 28. Raiden started his business ventures when he was still in college.
He once visited the JBH Boutique in the Wilshire Hotel in Beverly Hills. Raiden wasn’t able to afford anything the first time, but he was driven to have something from JBH someday. Jason of Beverly Hills was his inspiration because their stories are similar.
In 2015, when Raiden was in The Kingdom of Bahrain, he ordered his first jewelry from JBH. JBH wasn’t enough though, Raiden wants so much more from life, he wants to be the Governor of New Mexico. Currently, he is working with His lawyer Julio Garcia and financial advisor Dustin Soflin who look after his decisions and keep Raiden on his toes.