Most small to mid-size businesses are not recession-proof. Therefore, when sudden calamities occur, such as the present COVID-19 pandemic, more than 100,000 businesses end up closing. But Tiana Burse believes that an enterprise can thrive during an unstable economy. All it takes is strategy and execution.
Tiana Burse is the CEO and Co-Founder of District Media Press, California Bud Co, DMP UK. In 2017, she founded a Facebook series known as Hustle Season. This series covers all things entrepreneurs. Tiana built her businesses from scratch. She built the District Media Press from her bedroom from zero to a multi-million dollar firm. She went through the hurdles that taught her that no matter what challenges she faces, she can overcome them with her unorthodox mindset.
Tiana is a business leader and entrepreneur. She has spent years building up her businesses to become the #1 leading businesses in the market. Tiana founded Digital Media Press in 2016. This company is a creative digital agency that focuses on social media marketing. The agency has helped 40 of its clients increase their bottom line by 30% in a month. Some of the core services that they offer include e-commerce management, social media management, video consulting, campaign creations, and video production.
Tiana has been her trailblazer, impacting lives all over the world, which launched her first international business. In addition, she is one of the most sought after speakers in the nation. This popularity caught the attention of the top Universities in America. Her impact is strong, and her unorthodox mindset on Entrepreneurship has caught the attention of some of the top Business Leaders in the industry. When asked about her entrepreneurship journey, Tiana points out that it has been a whirlwind. She had to dedicate her time and focus on her company when it wasn’t yielding profits for the first few years. Tiana considers this level of commitment as an accomplishment.
Forging a partnership with Facebook is also one of Tiana’s most significant accomplishments. This versatile entrepreneur partnered with Facebook to launch an international company. The partnership expanded her influence to the global space, which helped her acquire a few new brands.
Trailblazing During an Unstable Economy
Like most entrepreneurs, Tiana has had to make some tough choices during these unstable economic times. She has had to review her inventory management and check the cash flow. However, one of the reasons that Tiana’s business hasn’t been significantly affected is because it is not based on the old business model. From the get-go, Tiana ensured that her company harnessed the power of online. Most of her team was already working remotely even before the pandemic hit. The use of cyberspace provided that she did not incur the costs of running some high-end office.
The unorthodox mindset has also helped Tiana trailblaze during an unstable economy. An unconventional mindset is a marker of entrepreneurial resilience. Such a mindset does not follow the same linear thinking as most mindsets. Instead, as the name ‘unorthodox’ suggests, such a mindset looks for disruptive solutions that will give it a competitive edge. If you want your firm to survive, then you have to have a locus of control. You have to control your mindset so that it will not veer off into panic mode. This locus of control will help you adjust your priorities in response to the present crisis. An unorthodox mindset is adaptable. Such a mindset is always ready to make the necessary changes that will help cushion the business in times of economic instability.
Tiana’s present customers have also played a significant role in the survival of her business. Statistics show that repeat customers are 33% more than new customers for an enterprise. These repeat customers are likely to refer to the product or service to their friends and family members. Tiana prioritizes customer retention. She leverages strategies such as a seamless courtesy and customer service system. She also keeps frequent communication with her customers through the use of email marketing and social media use. The COVID-19 pandemic does not mean that firms should lose contact with their customers. According to Tiana, this is the best time to share relevant, engaging content that encourages and communicates support to your target audience.